Briefing Memo: Building Blocks for a Modern Advocacy Campaign

What you get: a 6-page memo + 60-minute live discussion

The end goal with advocacy communications in any industry is to encourage an audience to do something— vote, donate money, buy a product or service. On public affairs and policy issues, it’s about shifting the  public sentiment. It’s about getting people’s attention and selling or debating public ideas in the marketplace. 

This memo includes 7 pillars:

1. Finding your North Star

2. Knowing your audience

3. Developing an elevator pitch (a story)

4. Choosing the best messengers

5. Using the megaphone

6. Managing the opposition

7. Minding optics

This memo is a good starting off point for embarking on a public advocacy campaign.